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Public Libraries in Smart Cities and Communities Toolbox

Marketing & Outreach Tools
 

Smart city and smart community strategies have emerged in many communities as ways to improve government services, but also overall quality of life for residents. Public libraries play a critical role in helping individuals make sense of and leverage these smart city initiatives by offering programs and services that help residents become smarter.

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No matter the programs and services you decide to offer as part of your journey to make a difference in the development of a smart city or smart community, those programs and services will only be successful if residents participate and take advantage of them.

 

Defining and implementing marketing strategies will help you and your library to 1) raise awareness of the smartness-related programs and services that you already offer to specific users and to the community as a whole, 2) attract residents, mainly within the community, to increase their participation in those programs and services, and 3) build residents’ loyalty and, therefore, improve their engagement over time.

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Know More About…​

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CONTACT

T: 518-442-3892

E: info@ctg.albany.edu

This project was supported by IMLS Grant No. LG-96-17-0144-17 awarded by the Institute of Museum and Library Services to the Center for Technology in Government (CTG UAlbany).

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This toolbox was developed by Mila Gascó-Hernández, Qianli Yuan, Xiaoyi Yerden, G. Brian Burke, and J. Ramon Gil-Garcia.

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© 2021 by The Research Foundation of State University of New York

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